What do you do when you leave the finance industry? For some ex-bankers, it's selling ketchup. For others, it's diapers.
Markus Jennemyr, a former managing director (MD) at Credit Suisse and RBS, has resurfaced as the European MD of Dyper, a U.S. company that provides biodegradable diapers (nappies if you're in the U.K.) on a subscription basis.
Dyper appears to be the culmination of a journey which began when Jennemyr left RBS in mid-2016. He'd been the bank's Stockholm-based head of Nordic fixed income coverage and rather than going back into banking started out as an entrepreneur.
Jennemyr's first venture was FanLeague, a site which invited English football fans to bet on the outcome of games. He raised €4m of seed funding, but the site closed last December.
Jennemyr, who is based in Malta, said: "“I am thrilled to join STYR and launch their DYPER (www.getdyper.com) brand in the European market. DYPER manufactures and sells biodegradable nappies on a subscription basis that are better for our planet and our babies. The company has experienced fantastic success in the US since their launch earlier this year that we are now looking to replicate in Europe. It is a $15bn market where the consumer (and user!) deserves a better alternative."
The company can deliver replacement diapers in as little as two hours. The diapers can be composted and Dyper purchases carbon offsets to help reforestation.
Most of Jennemyr's career in banking was spent at Credit Suisse in London. He worked at the Swiss bank for over 10 years until 2011 and built a business working with Nordic and Dutch financial institutions.
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