Technical Business Analyst - MarTech Transformation
- Major enterprise transformation program
- Strong MarTech, automation and customer engagement focus
- Contract opportunity | Sydney | Hybrid
An exciting opportunity is available for an experienced Technical Business Analyst to join a large-scale transformation program focused on modernising marketing technology, customer engagement and automation capabilities.
Working across multiple releases, you will act as the key link between business, marketing and technology teams, translating complex requirements into clear technical outcomes.
You will:
- Gather, analyse and document business and technical requirements
- Bridge the gap between marketing stakeholders and technical delivery teams
- Support MarTech and marketing automation initiatives across multiple releases
- Work with platforms such as Pega Customer Decision Hub (CDH), Braze, Salesforce Marketing Cloud (SFMC) and Adobe Experience Manager (AEM)
- Work with large and complex data sets to support customer engagement and marketing outcomes
- Partner with stakeholders to understand customer journeys, engagement strategies and automation requirements
- Support solution design, delivery, testing and implementation activities
- Work within a fast-paced transformation environment with multiple delivery streams and dependencies
- Strong experience as a Technical Business Analyst, ideally within large enterprise transformation program
- Demonstrated MarTech experience
- Hands-on exposure to Pega CDH, Braze, SFMC, AEM or similar marketing technology platforms
- Strong understanding of marketing automation, customer engagement and customer journey strategies
- Experience working with large data sets, integrations and data-driven marketing solutions
- Strong requirements gathering, analysis and documentation skills
- Excellent stakeholder engagement across business, marketing and technology teams
- Ability to work across multiple releases and competing priorities
- A proactive approach with the ability to hit the ground running
You'll join a significant transformation program where you'll work at the intersection of MarTech, customer engagement, automation and data, contributing to highly visible initiatives across a complex enterprise environment.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.
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About us
At Hays, we invest in lifelong partnerships that empower people and businesses to succeed. You are at the heart of everything we do. With over 50 years’ experience and a workforce of more than 10,000 people across 32 countries, we collectively put our customers, at the heart of everything we do.
Drawing on knowledge that’s unique to our scale, our commitment to understanding your needs and our ability to meaningfully innovate we are more than just a specialist recruitment business. By providing advice, insights and expertise on issues you face in today’s fast paced world of work, we’ll help you make the right decisions for tomorrow.
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At Hays we know that finding the right role at the right time takes careful consideration. As your lifelong career partners, we’re by your side, every step of the way.
Whether you’re seeking a new opportunity or support in navigating a career change, we bring the expertise and the connections to partner with you to help you realise your ambition.
Providing an unmatched breadth of jobs across industries and professions whilst leveraging our knowledge, employer relationships, learning opportunities and support, we can offer you roles that challenge and excite you.
Take the next step at hays.com.au
