Marketing Strategist

  • Competitive
  • Boston, MA, USA
  • Permanent, Full time
  • Wellington Management Company, LLP
  • 18 Mar 19

Marketing Strategist

WELLINGTON MANAGEMENT

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 50 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

POSITION

The Channel Marketing role is a critical and strategic role in the Global Marketing function. This US channel marketing position has primary responsibility for the marketing for our growing intermediary channel: the family office channel and third-party distribution of hedge funds. A strong candidate will have a background in the high net worth and ultra-high net worth segments, with deep knowledge of private wealth trends, family offices and the US wire houses.

Given the important role alternative investments play in HNW and UHNW client portfolios, this position will also include playing a role in our alternative investments global campaign.

This role is part of a global team of channel-and product-oriented marketing managers within the larger Global Marketing function. Global Marketing also includes teams dedicated to content creation (writing/editing/proofreading), content management (readership optimization and content tagging), digital marketing (includes analytics), design (digital and print), and events.

Responsibilities for this position will include:

  • Facilitate strategic discussions with channel business partners to identify marketing priorities and define near- and longer-term marketing strategies to support these priorities;
  • Bring forward a strong knowledge of the HNW and UHNW segments, ensuring that the overall marketing strategy reflects buying behaviors, interests, and the primary marketing channels the segments interact with
  • Ensure the marketing plans concentrate on maximizing results by focusing on Wellington's competitive advantages and amplifying them;
  • Develop and drive integrated marketing programs and tactics, collaborating with colleagues to develop and implement, and ensuring alignment with strategy, timeline, and budget;
  • Stay current with internal and external investment trends and marketplace dynamics (competitor analysis, topics of interest);
  • Understand what content is relevant for each of the audiences in your channels and how best to increase client and prospect engagement;
  • Partner with analytics to improve the effectiveness of marketing programs, helping to make insightful, data-driven marketing decisions;
  • Mine data-driven metrics for marketing ROI and unique client preferences and buying behavior;
  • Generate innovative ideas to promote our brand and capabilities;
  • Ensure brand consistency through all marketing channels.


QUALIFICATIONS A successful candidate should have the following qualifications: 10+ years of experience in marketing, which should include direct management, development, and execution of marketing communication plans and initiatives. Expertise in alternative investments marketing. An advanced degree will be viewed favorably. In addition, the candidate should possess the following attributes:
  • Entrepreneurial mindset - this role will help shape how we market our firm and our strategies in growing areas of our US business;
  • Strong investment knowledge and intellectual curiosity;
  • Ability to develop effective marketing tactics  for these channels and to partner with internal authors, writers, and designers to create high impact content for thought leadership and seminars;
  • Ability to proactively drive projects in a highly matrixed and collaborative team environment exercising sound judgment with regard to use of internal resources, firm brand, and regulatory compliance;
  • Strong communication skills including interpersonal, verbal, and written skills;
  • Flexibility and the ability to partner effectively with others, seek a wider audience, build consensus, influence, and act decisively;
  • Strong fit with the firm's cultural tenets of inclusivity, collaboration, accountability, and collegiality;
  • Sense of humor and passion for working in a creative and collaborative environment;
  • Grace under pressure; ability to adapt, "roll up sleeves" and get things done.


JOB TITLE
Marketing Strategist

JOB FAMILY
Mkt Srvcs - Seminars & Prog

LOCATION
280 Congress

As an equal opportunity employer, Wellington Management considers all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, creed, national origin, age, ancestry, disability (physical or mental), medical condition, citizenship, marital status, pregnancy, veteran or military status, genetic information or any other characteristic protected by applicable law. If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at GMCANINQ@wellington.com .