Product Marketing Manager, Asset Management, London

  • Competitive
  • London, England, United Kingdom
  • Permanent, Full time
  • Non-disclosed
  • 14 Mar 19

Product Marketing/Strategy Our client is a Global Asset Manager looking for a technical and dynamic Product Marketing Manager to help coordinate, develop and implement online and offline marketing content, materials, campaigns and communications across EMEA.


  • Manage the International Product Marketing function to ensure a high-quality standard of product materials are delivered Materials include: pitch books, bespoke presentations, sales aids, fact sheets, product web pages, and promotional content for product campaigns and webcasts.
  • Adapt marketing messages according to the lifecycle of the product.
  • work with product specialists, investment and sales teams on product positioning 
  • Design, develop and manage online product marketing campaigns.
  • Articulate the positioning of key products in digital media.
  • Coordinate with other marketing teams to ensure consistency of the marketing message across all media.
  • Produce marketing literature (eg. digital, pitch books and tactical marketing instruments) along with the investment and sales teams - maintaining the focus on institutional clients.
  • Monitor marketing related activities of main competitors to proactively adapt the companies' message and ensure the firm is ahead of the curve - in line with clients digital and mobile behaviour.
  • Implement and monitor dashboards to increase the impact of the companies online presence, through the use of data and analytics.
  • Necessary qualifications and requirements:
  • 7+ years experience in orchestrating marketing campaigns from end to end.
  • In-depth product, market and industry knowledge - (fixed income, multi-asset, equities and alternatives).
  • Experience in a relevant field within financial services.
  • Strong fund product knowledge.
  • Good presentation and communication skills.
  • Excellent project management skills.
  • CFA/IMC or similar preferred
  • University degree or equivalent