Digital Media Analyst (Data and Measurement)

  • Competitive
  • London, England, United Kingdom
  • Temporary, Part time
  • Morgan McKinley
  • 24 Apr 19

Digital Media Analyst (Data and Measurement)

The world's leading social networking organisation is currently recruiting a Digital Media Analyst to work in the Marketing Science measurement team

The world's leading social networking organisation is currently recruiting a Digital Media Analyst to work in the Marketing Science measurement team which is charged with driving good measurement, demonstrating the ROI/value of the platform, developing best practices and informing product development.

The Digital Media Analyst position will work with internal stakeholders to advise specific agencies on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance.

Responsibilities:

  • Responsible for working with the wider team to support the strategy for agencies in EMEA.
  • Assess/test the validity and rigor of new reporting tools and feedback on their use and iteration.
  • Assess data sources and where relevant approaches in their use toward applied research audience insights.
  • Proactive data mining and exploratory analysis of large datasets.
  • Participate in data-focused initiatives already in place and being developed.
  • Communicate complex research results/data analysis to general audience through data visualization & regular implementation sessions.
  • Collaborate to identify opportunities for new features, products and partnerships and drive engagement around measurement innovation, including products alphas and beta.


Education:

  • 3+yrs experience in Digital Media/Analytics, specifically dealing with data and measurement.
  • Bachelors degree or equivalent required, a degree in statistics, economics, behavioral or social science or a related quantitative degree preferred.
  • A fundamental understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used.
  • Strong interpersonal skills with demonstrated ability to communicate technical content to general audience.
  • Able to manipulate data sets to understand patterns and provide client insights.
  • Excellent communication skills with ability to work cross-functionally and influence clients.
  • Previous experience working with large data sets, statistical software such as R, hive and /or

If you are interested in this opportunity as a Digital Media Analyst, please apply now with your CV

Morgan McKinley is acting as an Employment Business in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.