Customer Engagement & Social Media Consultant (Marketing Cloud / Pardot) Customer Engagement & Social Media Consultant  …

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in Milan, Lombardia, Italy
Permanent, Full time
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Competitive
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in Milan, Lombardia, Italy
Permanent, Full time
Be the first to apply
Competitive
Reply
See job description for details
Arlanis Reply, Salesforce & Mulesoft Certified Partner, is looking for candidates which want to invest their interest, knowledge and experience in design, create and deliver holistic customer journey which engages clients in a multichannel, 24/7 and personalized approach.
If you are interested in a young, dynamic and evolving working environment do not hesitate to apply.

The candidate :
The ideal candidate is a dynamic person eager to implement solutions which address client need to reach their customer with a digital, at scale but personalized, approach in order to implement acquisition, up-sell, cross-sell, anti-churn capabilities and assess ROI, NPS and Customer Lifetime Value.
The candidate will leverage Salesforce capabilities in order to listen, segment, engage and keep the relationship with the customer through AI, automation and Social Media integration.

He/she will:
  • support clients from the preliminary engaging phase through Marketing Automation capabilities
  • support clients in predicting Customer Service and Sales requests optimizing processes using AI, advanced analytics and automation.
  • implement market leader Marketing solutions: Pardot and Marketing Cloud
  • implement Trust, Loyalty and Customer relationship with an unprecedented 1:1 engagement approach
  • enable clients to individually reach their customers in a more omni-channel personalized way at scale.
  • personalize customer engagement through Intelligence
  • support client knowing their customers, segment and profile them
Technical Skills :
  • Data Management & Sharing,
  • Implement Marketing Intelligence Capabilities,
  • Collect web analytics,
  • Orchestrate Marketing Processes
  • Manage real-time interactions
  • Email & Mobile messaging
  • Digital Advertising &Social
  • Adopt and configure a Customer Data Platform solution in order to identify, cluster and segment customers in order to effectively feed marketing campaign.
  • Knowledge of B2B and B2C Marketing dynamics
  • Salesforce Marketing certification is preferred
Soft skills :
  • Customer Journey Design
  • Understanding empathy towards end-users
  • Good relationship skills
  • Customer and goal oriented
  • Flexibility and problem solving attitude
  • Team player willing to share ideas and work collaboratively
  • Good knowledge of English
  • Attitude to leadership
Through the adoption of Salesforce and its component Heroku & Mulesoft, enriched with Artificial Intelligence, Advanced Data Analytics and IoT integration functions, Arlanis Reply is able to rethink, optimize and automate Sales, Service, and Marketing cross-industry.
Arlanis Reply leverages native Salesforce automation capabilities and third-party integrations in order to enhance customer journey optimizing resource allocation.
Arlanis Reply, through the use of Salesforce solutions, is running innovative practices based on carbon emissions reduction to improve its own and its clients Sustainability in line with UN Agenda goals 2030.
Arlanis Reply runs the first Italian Health Cloud practice implementing the next Patient Relationship standards based on personalized care and wearable and medical devices integration

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