Senior Manager, Channel Development, Marketing Asia

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • Manulife Hong Kong
  • 19 Mar 19

Senior Manager, Channel Development, Marketing Asia

Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description
General Accountability:

Implement an overall brand, investment capability positioning and investment content strategy for Manulife Asset Management in Asia. Develop marketing strategies to promote fund business to Manulife own insurance agency channel and their clients.

Key Responsibilities:

  • Develop integrated marketing campaigns on new product/service launches, client acquisition and retention programs, etc.
  • Organise various client and agent functions including seminar, luncheon, lifestyle event, investment expo, overseas conference, etc.
  • Manage membership clubs in Hong Kong and other Asian markets.
  • Support development and launch of digital initiatives in the Asia region.
  • Work closed with various service providers such as advertising agencies, event management companies, production houses and research companies in implementing marketing projects.
  • Ensure all product and marketing materials in compliance with regulatory requirements and internal guidelines.
  • Communicate and coordinate across local offices in the Asia region on marketing campaign execution.

Knowledge/Skills/Competencies/Education:
  • 5+ years of marketing experience with exposure in financial industry. Asset management experience is preferred.
  • Strong experience in campaign and event management
  • Good communicator in English and Chinese, written and spoken.
  • With "Can Do" attitude and good problem solving skills
  • Strong ownership of tasks assigned and able to work independently
  • Good team player and interpersonal skills


If you are ready to unleash your potential it's time to start your career with Manulife/John Hancock.

About Manulife
Manulife Financial Corporation is a leading international financial services group that helps people achieve their dreams and aspirations by putting customers' needs first and providing the right advice and solutions. We operate as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2016, we had approximately 35,000 employees, 70,000 agents, and thousands of distribution partners, serving more than 22 million customers. At the end of 2016, we had $977 billion (US$728 billion) in assets under management and administration, and in the previous 12 months we made almost $26 billion in payments to our customers.

Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife is committed to supporting a culture of diversity and accessibility across the organization. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request an accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.