Marketing Planning & Analytics Manager, Global Investment Firm

  • Excellent package & benefits
  • Hong Kong
  • Permanent, Full time
  • Carter Murray , EA Licence No: 17S8475
  • 22 May 19

A world leading investment management firm has the opportunity for a Manager or Assistant Manager to join their APAC Marketing Insights & Research team, to help them better understand their client's needs to shape APAC marketing strategy.

Key Responsibilities:

  • Conduct client research and competitor analysis to advise the wider marketing team on targeted marketing strategy
  • Measure the effectiveness of marketing campaigns to ensure maximum ROI and improve output
  • Undertake various studies and predicative modelling around customer behaviour
  • Identify and test new data sources to determine their significance in predictive model performance
  • Apply numerical analyses on internal data to provide the business with a deeper understanding of who their clients are and their individual needs
  • Coordinate and run analytics projects across the region; building up strong relationships with multiple internal teams and business lines
  • Play a key role in the delivery of insights focused analytics and customer segmentation programmes

Key Requirements:

  • A few years experience within an insights and analytics role within a financial services firm
  • Bachelor's degree (Math/Computer Science/Statistics) or equivalent experience.
  • Strong statistical concepts and analysis skills – read, process, derive, plot, compare
  • Basic understanding on R, MATLAB, Python
  • SQL & Access proficiency (ability to create, maintain, alter & query databases)
  • Proficient in use of productivity tools like MS-Office and SQL Server
  • Strong verbal and written communication skills, strong interpersonal and active listening skills
  • Considerable experience communicating with clients clearly and effectively through various media formats
  • Ability to story tell using data and to follow through on action items

This is a career elevating opportunity for a data driven and insights professional to progress their career with a world leading financial services firm.