Manager, Digital Analytics & Insights

  • Not Specified
  • Hong Kong
  • Permanent, Full time
  • Invesco (Hong Kong) Limited
  • 18 Mar 19

Invesco is a leading global asset management firm with more than $937 B* in assets under management. We provide our retail and institutional clients a diverse and comprehensive range of investment capabilities to help people get more out of life. Invesco is publicly traded on

Invesco is a leading global asset management firm with more than $937 B* in assets under management. We provide our retail and institutional clients a diverse and comprehensive range of investment capabilities to help people get more out of life. Invesco is publicly traded on the New York Stock Exchange (IVZ) and has about 7,000 employees in over 20 countries. (*As of Q3, 2018).

 

The newly created Digital Analytics & Insights manager role focused on building advanced capabilities impacting Invesco’s digital marketing efforts. We are looking for an experienced and passionate person to drive our digital analytics strategy & roadmap all the way through from hindsight (reporting, targeting & measurement), insight (interpreting findings & translating in to actionable outcomes) and onto foresight (advancing our cognitive capabilities to enable scalable, predictable marketing motions).

 

The ideal candidate should be self-directed, passionate in the field and an effective communicator capable of independently driving strategy and communicating insights to both technical and non-technical audiences in all levels of the organisation. The candidate should be comfortable working with various analytical platforms and be capable of answering a wide range of high-impact business questions.

 

RESPONSIBILITIES

 

    • Build out the digital analytics roadmap, devising new ways of better exploiting data, identifying insights and presenting data in a stimulating and actionable way

    • Work with regional stakeholders to establish experience KPIs across digital marketing strategies, channels, search, social media marketing etc.

    • Develop frameworks & processes to support the application of digital measurement techniques and metrics across the digital media portfolio (tagging & tracking strategy, multivariate testing)

    • Identify & anticipate changes in client behavior, optimise customer journeys & determine segmentation / personas - and deliver the necessary insights to explain them and recommendations to benefit from them

    • Continually evolve & enhance analytics capabilities - introducing new functionality & technologies to advance our distribution potential

    • Become a subject matter expert in APAC digital marketing data sources, identifying & building relationships with data owners to enable access & quality - working with data owners & marketing technologists on processes and architecture

    • Use analytical tools (Google Analytics 360, Adobe analytics, PowerBI etc.) to build & consolidate views and drive digital analytical transparency & consumption

    • Partner closely with the APAC channel marketing teams to understand priorities and provide actionable insight to optimize digital activity, collaborate with campaign owners to understand objectives, identify analysis opportunities, and prioritize projects to deliver maximum business impact

    • Empower self-serve digital reporting & own the education of stakeholders on how to use reporting to answer simple business questions

  • The ideal candidate will ideally have a BS and/or MS in areas such as statistics, economics, computer science, information science, or similar

  • Minimum of 7 years’ proven digital analytics strategy experience

  • Understanding and experience in how business intelligence can drive actionable insight

  • Strong analytical and problem-solving skills with high attention to detail, excellent written and oral communication skills, particularly the ability to synthesize complex issues/scenarios into easy-to-understand concepts and communicate to audiences of all levels

  • Driven to not only solve problems but to collaborate with, contribute to, and learn from others, both inside our team and with stakeholders

  • Proven experience developing the skills required for the business analyst role. This will include carrying out business process reviews and/ or production of business requirements

  • A sound understanding of a broad range of digital analytical tools & platforms –  (Google 360, Adobe Experience Cloud (Analytics, Target, Audience Manager), PowerBI, SFDC, etc.)

  • Technology literate with good knowledge of the Microsoft suite of products

  • Experience working in an agile scrum environment preferred

  • Excellent English language skills, Cantonese / Mandarin an advantage